The dealership hires an outside marketing company that will send
thous*ands of letters out to people according to their beacon score.
thous*ands of letters out to people according to their beacon score.
Your beacon score is your cre*dit rating.
Usually the beacon scores will be between 500 and 650. The letter
will come to the consumer and will have a check attached to it
saying the customer is pre approved for a lo*an amount of $19,995 for
example, and they need to call ABC Motors immediately to lock in
their lo*an approval. Sometimes there will be a hook involved
in the letter such as a fre*e gift for coming into the dealership.
will come to the consumer and will have a check attached to it
saying the customer is pre approved for a lo*an amount of $19,995 for
example, and they need to call ABC Motors immediately to lock in
their lo*an approval. Sometimes there will be a hook involved
in the letter such as a fre*e gift for coming into the dealership.
These sales are also very profitable because the dealership personnel
will totally control the customer and basically tell them what kind
of car they can b*uy. They will stuff the customer in whatever car
provides the dealer with the most pro*fit as well as con the customer
into thinking they have to b*uy the back end products like an extended
service contract, life, accident and health in*surance, etc.
will totally control the customer and basically tell them what kind
of car they can b*uy. They will stuff the customer in whatever car
provides the dealer with the most pro*fit as well as con the customer
into thinking they have to b*uy the back end products like an extended
service contract, life, accident and health in*surance, etc.
This sale works the same for fresh bank*ruptcy customers. Bank*ruptcy
is a matter of public record and dealerships love to target fresh
bank*ruptcy customers. There are many companies who specialize in
bank*ruptcy lists and sell them to the dealerships.
is a matter of public record and dealerships love to target fresh
bank*ruptcy customers. There are many companies who specialize in
bank*ruptcy lists and sell them to the dealerships.
These people just went through a bank*ruptcy and are most likely
embarrassed, depressed, feeling completely inadequate and are desperate
to start over and re-establish their cre*dit. Car dealers love to take
advantage of fresh bank*ruptcy customers. I will explain more about
bankruptcy in a later chapter of this book as well as bad cre*dit
and what to do about it.
embarrassed, depressed, feeling completely inadequate and are desperate
to start over and re-establish their cre*dit. Car dealers love to take
advantage of fresh bank*ruptcy customers. I will explain more about
bankruptcy in a later chapter of this book as well as bad cre*dit
and what to do about it.
Watch out for my next email where we will discuss Fre*e Gi*ft Certificate Sca*m.
God Bless,
Peter Humleker
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